Marketing and Promotion Our marketing services maximize impact by attracting attendees, exhibitors and sponsors; reinforcing key messages; providing relevant information; and creating a cohesive event – from pre-show promotion to the on-site experience.

You can also integrate our other services in promotions, sponsorship support, exhibits, stage sets, events and décor.

Custom-branded Event Web Sites
A custom-branded web presence allows easy access to event information, facilitates efficient transactions and creates a consistent user experience. metroConnections custom develops public and secure login websites based on your needs - be it a conference site, a web-based database or an Internet store.

We take special care to leverage your brand equity and adhere to your identity guidelines (logos, fonts, colors, headers/footers, graphics, links, etc.) in the presentation of event-specific creative and design elements. In addition, we offer a library of customizable templates and designs from which to choose for an immediate public presence or for internal web-based projects.

 

Email Marketing
E-marketing offers great efficiency, speed and effectiveness for event-related communications management through features such as personalized email, custom branding, event site links and interaction, campaign reporting (including status of invited guests and profile analysis), archiving and much more. 

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Direct Mail
A successful conference begins with a marketing program that communicates your goals and offerings to attendees. metroConnections will design a direct mail campaign that incorporates your brand, identity, goals and program logistics -all targeted to your attendee profiles.

Collateral can be mailed to attendees to create a splash and prepare them before the conference even begins. It can also serve as valuable follow-up after the conference. A campaign might include the following components to maximize attendee anticipation, attendance and engagement:

• "Save the date" postcard
• Early program highlights
• Early registration incentive and cutoff dates
• Sponsor/exhibitor invitations
• Registration deadline
• Reminder and tips
• Post-event "thank you"
• Survey

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Signage & Displays
Create a splash and help manage logistics and traffic flows at your meeting or conference with quality, professional signage incorporating your program’s brand, theme and logo. metroConnections will produce signage to suit your specific conference needs:

• Conference messaging
• Welcome signs
• Large ceiling and wall banners
• Electronic signs
• Monitors and projected displays
• Sponsor recognition
• Program logistics 
• Maps
• Wayfinding directions
• Exhibit area
• Row and aisle labeling
• Parking/valet instructions
• Schedules 
• Meeting room signs and more.

We can also help with custom graphics integration for an exhibit area, stage set and integration with event décor.

For airport signage and other welcoming services, see our transportation meet and greet offerings.

Web Based Surveys
Web-based surveys are quick, accurate and have greater response rates than their paper counterparts. The format allows a recipient to click and submit answers right from the email. Use a web survey before or after your conference, and discover the benefits to the planning process.

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