The Connections
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Current Issue: Summer News 2010
In this Issue:
Want to energize? Customize!
Since 1994, our employees have gathered each fall for what we call “Summit.” In the infancy of Summit, this employee meeting consisted of a few of us around a campfire, hashing out the business plan for the next year. Last fall, Summit was more than just a few of us around a campfire. Instead, there were scores of us in a boardroom.
While our employee meeting has changed over the years, one thing has remained the same: we strive to energize our team.
In April 2009, Texas Roadhouse CEO G.J. Hart was on NBC News defending his yearly managers’ meeting and talked about investing in his people. He said, “We are all about our people and our culture – and our people are the biggest asset that we’ve got. And this investment in our people will yield us great returns. We have a philosophy in our company that if we take care of our people, they’ll take care of our guests – and that’s exactly why this event is important in times like this.”
Last fall, we continued to invest in Summit and our staff with a “give back extravaganza” like no other. In all the years of Summit, nothing energized the employees like this teambuilding event did. We’re sharing the story with you in this issue of our newsletter.
Would you like to energize your group? Customize! By customizing your attendee experience, it will energize them in supporting the mission you’ve worked so hard to set.
Teambuilding takes the cake
CLIENT: The Knot
EVENT: Project Wedding Cake
LOCATION: Graves 601 Hotel
Want to ENERGIZE your business?
CUSTOMIZE with a special event!
It seemed only fitting. The Knot, a very popular online wedding planning tool and publisher of books and magazines, wrapped up their sales meeting in Minneapolis with a whimsical cake decorating challenge called Project Wedding Cake. The Knot hired metroConnections to create this teambuilding event that tied in with their business and helped them grow as a group. The meeting planners agreed it was challenging and exciting to work with real cakes!
Want to ENERGIZE your next national conference? CUSTOMIZE your event web site!

Founded in 1995, Tastefully Simple is the original national home taste-testing company. With over 60 easy-to-prepare foods and gifts, the company has become a $100 million-plus enterprise in the Inc. 500 Hall of Fame. And the woman at the helm of it all? Founder & CEO Jill Blashack Strahan – one of the nation’s leading women entrepreneurs. Since 2003, metroConnections’ Attend-eSource Services department has been customizing websites for Tastefully Simple’s events, invigorating and exciting conference attendees with online registration, and helping to create record-setting attendance.
“Branding your conference web site allows you to drive home the overall quality and message of your event while integrating with other branded conference elements (email invites, conference agendas, stage design). Whether it’s your company brand or your conference brand, it energizes your attendees and creates a perceived value in the overall conference product.” Tom McCulloch, Vice President — Conference Services & Marketing
Holding events as planned
A strong 88% of survey respondents report that their companies are holding their scheduled events – 66% say that they will hold their events as planned, while 12% will scale back slightly.
Want to ENERGIZE your staff or attendees? CUSTOMIZE an event and pay it forward!
metroConnections jumps into the act of summertime festivals and announces its headliner GIVE-BACKAPALOOZA. Join us as we review our recent favorite Give Back events, customized for our clients and their well-deserved teams (ranked in no particular order).
Profile 1: Volunteer Time for Charity
