Avoid Event Registration Mistakes: Ask These 5 Questions First

July 14, 2023 // Insights

When attendees begin registering for your event, it’s a thrilling milestone—but also a moment that demands serious attention to data security and user experience. This is your first chance to build excitement and impress your attendees, and your first responsibility to protect sensitive personal information. At metroConnections, we take that responsibility very seriously—because we care about your attendees and their experiences just as much as you do.

To ensure your attendees enjoy a registration experience that is as easy as it is secure, your registration partner should confidently answer “yes” to these five essential questions:

1. Is Your Registration Partner PCI Level 1 Compliant?

This is a must. PCI Level 1 compliance is the highest standard in the Payment Card Industry Data Security Standard (PCI DSS), designed to protect cardholder data and reduce credit card fraud. Imagine an attendee registering for your event and entering their credit card details, only to later discover their information was compromised due to a poorly secured registration system. Not only does this damage your event’s reputation, but it can also lead to legal and financial consequences. At metroConnections, we only use trusted platforms that meet this top-tier compliance—and we’re PCI Level 1 compliant ourselves because protecting your attendees is our priority, too.

2. Are they GDPR compliant?

If your attendee list includes individuals from the European Union, GDPR compliance is essential. The General Data Protection Regulation (GDPR) gives individuals control over their personal data and harmonizes data protection laws across the EU. Our registration platforms are fully GDPR compliant and metroConnections’ Attendee Services Specialists are highly experienced in GDPR compliance. They’re trained to handle international data with care, guaranteeing every interaction meets regulatory standards and respects attendee privacy, ensuring your event complies with international standards.

3. Do They Carry Cybersecurity Insurance?

Regardless of strong compliance and security measures, cyber threats are constantly evolving. That’s why your registration partner should carry cybersecurity insurance—ideally with a minimum of $1 million in liability coverage. This protects your organization and your attendees in the unlikely event of a data breach and gives you peace of mind to launch your registration confidently.

4. Do They Have Robust Personnel Security Protocols?

Technology alone isn’t enough—human processes matter too. Your registration partner should follow strict internal protocols to safeguard data, such as:

Using encrypted cloud-based platforms
Strong password policies and protected access to sensitive reports
Secure office access
Routine security training

We leave nothing to chance. metroConnections’ standard is ensuring that reports are encrypted, cloud-based items are password protected and access-controlled to prevent risk. We know how much you value your attendees’ privacy, and we do too.

5. Will Your Registration Site Be Professionally Designed and Functional?

Great design isn’t just about looks—it’s about helping attendees easily find information and complete registration steps without confusion. A site with broken links, vague instructions or a cluttered layout will only lead to frustrated registrants and an inbox full of questions. We want to help you put your event’s best foot forward!

We thoughtfully combine visual appeal with deep expertise in the registration process to be sure your site is intuitive, functional, and aligned with your event branding. Our team of Attendee Technology Specialists are dedicated to designing stunning, easy-to-use conference websites. Their expertise lies in optimizing the attendee experience, ensuring every site is not only visually engaging but also highly functional and user-friendly. Because we believe your attendees deserve a smooth, enjoyable registration journey—and we’re here to make that happen.

Choose a Partner Who Says “Yes” to All Five

At metroConnections, we treat your data like it’s our own—surrounding it with best-in-class security, thoughtful design, and proven processes. We care deeply about your attendees and their experience, and we work tirelessly to ensure every interaction is secure, smooth, and memorable. When you choose a registration partner who checks all these boxes, you’re not just protecting your attendees—you’re setting the stage for a successful event.

Let us show you the metroConnections difference, email info@metroconnections.com to get connected!