Behind the Scenes: HB Cares

HelmsBriscoe is a global site selection company and a long-time industry partner of metroConnections. At the heart of the HelmsBriscoe organization is the belief that corporate success is more than just financial gain.

A Gala-Style, Feel-Good Event

HB Cares, is an annual, hands-on event hosted by HelmsBriscoe that exemplifies corporate social responsibility at its best. People fly in from around the country to attend this popular event, which combines a gala ambiance with the feel-good impact of rolling up one’s sleeves to help others. Employees and company partners network and celebrate while engaging in team building activities to benefit the community.

This year’s event, “Impacting Now,” took place at the JW Marriot in Bloomington, MN – the new hotel space attached to the Mall of America. As expected, site selection was a slam-dunk for HelmsBriscoe. And, as a trusted collaborator, we were tapped for event management, custom builds, branded signage, décor, on-site social media engagement and our signature team building activity expertise.

Team Building with a Rainbow of Good Will

The Ballroom was transformed into a branded, multi-purpose space where attendees worked together side by side on activities to serve local, non-profit agencies.

Corporate Social Responsibility (CSR) Activities for Local Organizations:

  • Building small libraries for Little Free Library to support free community book exchanges throughout the city.
  • Wrapping gifts for Urban Ventures to support their vision of a city without urban poverty.
  • Creatively painting a piano for Keys 4/4 Kids to be placed in the community, encouraging spontaneous music and building awareness for the organization.

For each activity, attendees were awarded a crayon to fill the empty crayon box they received upon arrival. Additional crayons were also obtained by visiting with representatives from other charities at the event.
After collecting a full set of crayons, attendees dropped their crayon boxes off at the custom-built Impact Wall, designed by our artists and shop staff as a focal point in the crowded ballroom. Here, wooden bins represented the different charities and each attendee used the crayon box to designate an extra monetary donation to the charity of his or her choice.

Making a Local Impact, Year After Year

In 2015, “Impacting Now” was a rewarding experience for attendees and local non-profit agencies. Each year, the HB Cares event brings industry professionals together to positively and creatively impact local charities where the event is held.

Looking for a truly unique event or custom-built creation? We can help! Email us at: events@metroconnections.com