A Big Branding & Production Win at U.S. Bank Stadium

The second annual Minnesota Sports Awards bested its impressive first year with a bigger venue and powerful branding that exuded statewide sports pride.

metroConnections’ Production Services team was engaged by Sports Minneapolis to create, manage and produce the awards show, held on October 24 at U.S. Bank Stadium. The festivities were hosted by Vikings legend Ahmad Rashad and Fox Sports North’s Anthony LaPanta and Lea B. Olsen.

The phrase “rendering to reality” became metroConnections’ rally cry. From branding concepts to detailed execution, our custom designers, producers, technical directors and content team championed the viewer experience within the larger venue.

Promoting Minnesota spirit was a key focus of this year’s event. Backdrops of Minnesota Star Cities were added to the Sports Minneapolis branded on-screen content. We also incorporated Vikings’ home stadium branding into the overall production design.

“This was truly a joint effort as we worked closely with Sports Minneapolis and their brand to create an amazing awards experience for the attendees, speakers, award winners and VIPs. Thank you, Sports Minneapolis and U.S. Bank Stadium, for the collaboration and teamwork.”
– Tom McCulloch, Chief Marketing Officer metroConnections

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Photos courtesy of our partners, Time Into Pixels Photography and Allied Productions & Sales.